Gov. Charlie Baker yesterday declared next week Valentine's Week, urging people to patronize small businesses that have been "especially" hard hit by record snow.
"We want to urge everyone, once the storm passes, to get out and visit your Main Street businesses, your restaurants, your small businesses, and bring some life and vitality back into our communities," Baker said at a press conference with business leaders and Housing and Economic Development Secretary Jay Ash. "If you can safely, please get out and buy your loved ones something nice, not just tomorrow, but a few more times next week. And I think, frankly, after the kind of month we've had, I think we all earned it."
The governor said his Valentine's Week proclamation was driven, in part, by the fact that it's school vacation week, and many people will have more free time or will be looking for things to do with their kids.
"Both," he said, "would lend themselves sort of to that idea."
Valentine's Day accounts for $500 million in sales in the state, said Jon Hurst, president of the Retailers Association of Massachusetts. But up to 10 inches of snow are expected today — mostly tonight — and another 3 to 5 inches are expected tomorrow.
"We lose these sales," he said. "They're never going to come back."
Dave Andelman, president of the Restaurant and Business Alliance, said that's devastating to many of the 300,000 people in Massachusetts who work in retail and another 300,000 who work in hospitality.
"These are really hard-working people who need these wages and these gratuities to make a living," Andelman said.
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