Brooks Running Co. has launched a limited edition Boston-themed version of its Launch 2 sneaker, just in time for the Boston Marathon.
The Lobster Launch 2 has images of the crustacean, a blue ocean midsole, rope laces and wood lace aglets that represent fishing traps.
"Through imagery of the New England lobster and product details inspired by the region's famed fishing industry, the Lobster Launch 2 embodies the toughness and resiliency of the Northeast," said Shane Downey, senior business manager.
The shoe, which is available at specialty running stores in Boston, the Brooks Running booth at the Boston Marathon expo and online, comes packaged in a white fishing net.
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