Enough with all the hype and controversy. It's time to get the Super Bowl started so we can finally see ... the ads.
Budweiser's back with its puppy — this time being saved by the iconic Clydesdales. So too are GoDaddy and Carl's Jr. and their titillating twists.
Newcastle, Pizza Hut, Doritos, McDonald's and Snickers will share time with a host of new pitches that aim for the heart. Alas, even Kim Kardashian and Pete Rose take comedic turns for T-Mobile and Skechers, respectively.
"Comedy has always been a staple of Super Bowl ads, but we've seen a rise in more emotional ads, like the Budweiser puppy," said Eric Fulwiler, account director at the Boston ad agency Mullen.
Budweiser's puppy commercials have proven so popular that GoDaddy spoofed them, but this week pulled its ad after animal advocates argued that it promoted puppy mills. GoDaddy promises a new one that will make you laugh.
Bruce Mittma, of the Needham ad agency Mittcom says the backlash was probably precisely what GoDaddy anticipated.
"Obviously, it was never intended to be run; it was only intended to create a lot of pre-Super Bowl chatter, and at that, it succeeded," Mittman said. "More and more companies are fighting for visibility before Super Bowl commercials even air. It's a contest for visibility and water cooler conversation. And GoDaddy got both."
There also will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy slumped. Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling more secure.
Skittles has had a major presence at NFL games thanks to Seahawks running back Marshawn Lynch's professed love of the candy. The brand became an official NFL sponsor this season, and decided to advertise during the big game for the first time — even before they knew the Seahawks would be playing, said Matt Montei, senior marketing director for confections at Skittles maker Wrigley. The ad focuses on how Skittles settles differences.
Wix.com, which hosts customizable websites and went public in 2013, goes for laughs in its 30-second spot featuring retired football players starting amusing fictional businesses. Brett Favre, for instance, launches a processed meat venture called "Favre and Carve."
"One of the interesting trends is most brands are trying to create a broader digital experience," Fulwiler said. "It's not just about what you do on TV for those 30 seconds. It's about the buzz you get on social media."
On a serious note, an anti-domestic violence commercial will have a high-profile spot during the game after a year of scandals in the NFL.
Herald wire services contributed to this report.
Anda sedang membaca artikel tentang
Super Bowl commercials look to steal the show
Dengan url
http://cintabersemian.blogspot.com/2015/02/super-bowl-commercials-look-to-steal.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Super Bowl commercials look to steal the show
namun jangan lupa untuk meletakkan link
Super Bowl commercials look to steal the show
sebagai sumbernya
0 komentar:
Posting Komentar