The supernatural thriller "Ouija" has summoned a box office win, ahead of Keanu actioner "John Wick."
Universal's séance pic scared up $8.3 million in the U.S. on Friday and has a weekend win its future as it heads toward a $20 million opening. "John Wick" isn't too far behind with $15 million, while Bill Murray's comedy "St. Vincent" climbed into the top five as it expands nationwide
Directed by Stiles White and starring a group of newcomers, including Daren Kagasoff and Olivia Cooke, the film centers on a group of teens who awaken dark powers when attempting to summon a deceased friend with an Ouija board.
It's no surprise that the "Ouija" topped the box office considering that Halloween is only a week away and that the film carries a PG-13 rating that broaden its appeal to its core audience of teenagers
"Oujia" was produced for less than $5 million by Michael Bay's Platinum Dunes and micro-budget king Jason Blum for Universal in tandem with Hasbro.
Film District's "Insidious," another PG-13 horror title, generated $145,000 on its Thursday night launch in 2011 at the start of a $13.3 million weekend. And Lionsgate's "Sinister," which had an R rating, scared up $930,000 on the night at the start of an $18 million weekend in 2012.
Lionsgate's "John Wick" was runner-up on Friday with $5.5 million on its way toward an $14 million debut weekend.
Reeves' plays an ex-hitman, drawn out of retirement when his dog, a final gift from his dying wife, is murdered during a break-in.
The film has received strong critical support, earning it 87 percent fresh rating on Rotten Tomatoes. Despite rave reviews, the R-rated action film has to fight harder for an audience, especially considering the adult-oriented fare
"John Wick" marks Chad Stahelski's directorial debut and also stars Willem Dafoe, Bridget Moynahan and Adrianne Palicki.
Holdovers round out the rest of the chart.
Brad Pitt's WWII tank drama "Fury" came in third on Friday in its second weekend with $4.1 million. The Sony pic will likely finish with $13.5 million and stands to raise its domestic cume to $46.6 million by weekend's end.
"Gone Girl" is showing no signs of losing steam in its fourth weekend, reeling in an estimated $3.5 million on Friday and eyeing $11 million for the weekend. Fox's marital thriller will have grossed an impressive $124 million by Sunday, putting it on track to pass 2008's "The Curious Case of Benjamin Button" as director David Fincher's highest-grossing film domestically. It hauled $127.5 million in the States and carried a $150 million budget.
Meanwhile, the Weinstein Co.'s "St. Vincent" brought in $2.6 million on Friday as it expanded nationwide in its third week. The film, starring Melissa McCarthy and Naomi Watts alongside Murray, could earn almost $8 million this weekend.
The comedy rounded out the top five on Friday, but will fall to sixth place behind "The Book of Life" come weekend's end. "Book of Life" made an estimated $2.4 million on Friday and is en route for north of $9 million this weekend.
© 2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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