Starbucks debuts at Boston Star Markets

Written By Unknown on Minggu, 07 September 2014 | 00.48

Shoppers at two Star Markets in Boston can now turn to Starbucks to fuel their trips through the supermarkets' aisles.

The Seattle coffee chain debuted its first locations inside Star Markets yesterday in the Fenway neighborhood and on Morrissey Boulevard in Dorchester. Both serve its full menu.

The openings are part of a larger relationship that Starbucks already has with 
Albertsons and Jewel Osco, two of the other grocery chains operated by AB Acquisition LLC, the parent company of the West Bridgewater-based Star Market and Shaw's Supermarkets since last year.

They're also part of an effort to restore the 99-year-old Star Market brand. Its new owners have been expanding the chain — which has grown from 14 locations to 21 after former Shaw's were rebranded — and repositioning it with expanded all-natural products and new services, such as carrying groceries out to customers' cars.

"Starbucks has a great brand, great company and story, and we wanted to be partners with them to make their products available to our customers," said Jeff Gulko, spokesman for Star Market and Shaw's. "We do have plans for additional locations and will share information … as it becomes available."

The Starbucks deal comes with no restrictions on the other brands of coffee that Star can sell, Gulko said.


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