Local zoos finding exotic ways to increase revenue

Written By Unknown on Minggu, 10 Agustus 2014 | 00.48

Franklin Park Zoo and Stone Zoo, which both once faced tough financial times, are thriving like never before, according to Zoo New England President and CEO John Linehan.

"Things are really going well," Linehan told Boston Herald Radio's "Morning Meeting" yesterday, while sharing the spotlight with Benny, a blue-tongued skink that lives at Franklin Park Zoo. "We've been getting stable funding from the commonwealth (which owns both zoos) and we've been increasing our self-generated revenue."

Linehan said both zoos offer guests the opportunity to spend money on exhibits in order to keep admission prices low.

"At Franklin Park, you can go in and buy a little seed stick for $2 and have the experience of your life as these birds fly down to feed off of your seed stick. We keep (the cost) reasonable, but we use them to diversify our revenue streams and have it coming in from multiple directions."

Among those "revenue streams" are the annual beer tasting event, "Brew at the Zoo" set for next Saturday, and even the occasional wedding.

But in the end, Linehan said what brings people to the zoos are the animals.

"Everyone wants to interact with the animals," he said. "If we can create a way for that to be positive for both the visitor and the animal, that's the best of all worlds."


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