Foot traffic was steady, but not crazy, this morning at the Shops at Prudential Center, making the holiday seem no different than a typical shopping day.
Terri Lee, 40, a teacher from Back Bay, who was shopping there, said she avoided big box stores on Black Friday.
"I don't really like the crowds and the chaos," she said.
Lee added she will spend "about the same" amount of money this year compared to last year, for seven people, with one big-ticket item being an exercise bike for her boyfriend.
"I'm pretty generous every year," she said. "I like to shop. I like to give gifts. That's a present for me too when people open my gift and like it, which they do. I have savings. I have all that stuff, but it's important to kind of live in the moment and enjoy now."
Lee said she preferred shopping in Back Bay because stores had the same deals as big box ones, but less traffic.
"Black Friday really doesn't happen in Back Bay. That's the beauty of living in Back Bay. People in the suburban areas tend to go to the big box stores; some of those places that are here and run the sales and promotions don't have the crowds," she said. "A lot of people in this neighborhood go away for the holidays so they're out of town so they're probably in Wrentham right now. My turkey was here, my shopping was here. We kind of discovered that last year when we were walking down Newbury Street — there were all the same sales and there were much less crowds. We like the flow and the zen of the Back Bay."
Alex Cone, 31, an educational software seller from Brookline, said in the past he's gone to Best Buy and other big box stores on Black Friday, but chose not to do that this year.
"In the past I've gone to Best Buy and some of the other big box stores, but I saw 50 percent off at Express and I decided to do that this year," he said. "I'm going to keep shopping. I looked specifically for a couple of things for myself and a couple of friends and I'm going to continue shopping."
Cone, who's shopping for himself, family members and a couple of friends, added he hopes not to spend more money this year than last year.
"I keep an eye on my money, but we'll see at the end of the day how much I pay," he said.
David and Catherine George of the United Kingdom were in town shopping for the holidays. They will do their shopping today at Urban Outfitters in Faneuil Hall, Saks Fifth Avenue, Banana Republic, American Eagle, Jos. A. Bank and Lord & Taylor.
The Georges were last in town to do shopping four years ago and the experience "seemed slightly more frenetic" back then, David George said.
"It's very quiet. There's not many people about, which is nice," he said, adding "American Eagle has done well today" from his family buying items there.
The Georges also said discounts in America prevail over those in the United Kingdom.
"American Eagle was 40 percent off. None of the stores at home will do that," Catherine George said.
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